{"id":642,"date":"2018-02-14T10:03:12","date_gmt":"2018-02-14T09:03:12","guid":{"rendered":"http:\/\/skockajtebudzet.rs\/?p=642"},"modified":"2018-02-14T10:03:12","modified_gmt":"2018-02-14T09:03:12","slug":"kako-seo-optimizacija-moze-popraviti-polozaj-odlicnom-sadrzaju-koji-nije-bas-tako-dobro-rangiran","status":"publish","type":"post","link":"https:\/\/skockajtebudzet.rs\/?p=642","title":{"rendered":"Kako SEO optimizacija mo\u017ee popraviti polo\u017eaj odli\u010dnom sadr\u017eaju koji nije ba\u0161 tako dobro rangiran?"},"content":{"rendered":"

Ne tako davno najva\u017enija je bila lokacija va\u0161e prodavnice. Ukoliko ste posedovali dovoljno finansijskih sredstava, pa i sre\u0107e, uspeliste da iznajmite lokal u Bulevaru, Knez Mihajlovoj ili na nekoj tre\u0107oj veoma popularnoj lokaciji.<\/p>\n

Danas se situacija promenila jer sve vi\u0161e \u201eretail\u201c radnje odumiru. U Americi su tako \u0161oping molovi sve prazniji, a ljudi se sve vi\u0161e okre\u0107u online naru\u010divanju. Bez muke i nerviranja \u201eiz fotolje\u201c mo\u017eete naru\u010diti gotovo sve. Fizi\u010dku ispostavu mo\u017eete imati bilo gde u svetu, kupci i klijenti \u0107e do\u0107i do va\u0161e radnje ako su vas pre toga na\u0161li u Gugl pretrazi. Tu dolazimo do SEO optimizacije.<\/p>\n

\u0160ta je SEO optimizacija?<\/h2>\n

SEO optimizacija<\/strong> (eng. Search Engine Optimization) predstavlja proces pisanja, programiranja, dizajniranja, kodiranja i skriptovanja sajta kako bi se va\u0161 sajt \u0161to bolje rangirao na internet pretra\u017eiva\u010dima. SEO optimizacija sajta<\/a> ima zadatak da nizom akcija va\u0161 sajt dospe na stranice pretra\u017eiva\u010da za one klju\u010dne re\u010di koje smo ranije definisali i koje su, naravno, u vezi sa sadr\u017eajem koji sajt nudi.<\/p>\n

Va\u017enost SEO optimizacije<\/h2>\n

Veliki broj pretraga na internetu se vr\u0161i uz pomo\u0107 internet pretra\u017eiva\u010da. Na osnovu dobijenih rezultata, skoro 90% ljudi pogleda samo prve dve stranice rezultata<\/strong>. Zato postoji SEO. Njegov cilj da \u0161to boljom optimizacijom sajta, odnosno sadr\u017eaja na njemu, postignete \u0161to vi\u0161i rang na internet pretra\u017eiva\u010dima, i samim tim na sajt dovedete \u0161to vi\u0161e kupaca, tj. klijenata.<\/p>\n

Obratite pa\u017enju na sadr\u017eaj<\/h2>\n

Koliko puta vam se desilo da ste proveli sate i sate u istra\u017eivanju materije, pisanju blogova i sre\u0111ivanju sadr\u017eaja. Sati su proleteli, a da li je krajnji rezultat vidljiv? \u010cesto sam blog post ne uspeva da se \u201eprobije\u201c u prvih pet strana u okviru Gugl pretrage.<\/p>\n

Na\u017ealost, sadr\u017eaj nije uvek dovoljan da va\u0161a veb stranica bude vidljiva, i da vi budete zadovoljni njome.<\/p>\n

Dva najva\u017enija faktora koja uti\u010du na rangiranje organske tra\u017enje su:<\/p>\n

    \n
  • broj linkova koji se odnose na sajt<\/li>\n
  • relevantnost sadr\u017eaja za planove korisnika<\/li>\n<\/ul>\n

    Glavni fokus Gugla ostaje upravo iskustvo sopstvenih korisnika.<\/p>\n

    Ukoliko korisnici ne kliknu, ne dele, ne vra\u0107aju se i nije im privla\u010dan sadr\u017eaj na va\u0161em veb sajtu ru\u010dno uno\u0161enje linkova ne\u0107e biti dovoljno.<\/p>\n

    Postavlja se pitanje \u0161ta nudite korisnicima \u0161to va\u0161i konkurenti nemaju? Po \u010demu se razlikujete od njih?<\/p>\n

    Imajte na umu da postoji nekoliko strategija koje mogu pomo\u0107i ukoliko \u017eelite da sadr\u017eaj \u201epogurate\u201c ka vrhu Gugl pretrage.<\/p>\n

    Budite svesni svog potencijala<\/h2>\n

    Jedan od razloga \u0161to sadr\u017eaj na va\u0161em sajtu nije dobro rangiran jeste taj \u0161to i konkurencija ne sedi skr\u0161tenih ruku, pa je tako za neke fraze poput \u201e\u0161ta je SEO\u201c dosta te\u0161ko dospeti na sam vrh u Gugl pretrage. Razlog je taj \u0161to ba\u0161 to veb stranice u vrhu pretrage imaju kvalitetne linkove ka tim sajtovima.<\/p>\n

    Kako da va\u0161 sajt postigne \u0161to bolji rang?<\/h2>\n

    Prilikom kreiranja sadr\u017eaja za va\u0161 blog va\u017eno je da lako dospete do krajnjih korisnika, tj. ciljne publike. Kreirajte blogove tako da teme relevantne za struku kojom se bavite<\/strong>. Da biste pobolj\u0161ali rang va\u0161eg veb sajta trebalo bi da:<\/p>\n

      \n
    • pove\u0107ate brzinu u\u010ditavanja stranice<\/li>\n
    • va\u0161 sajt bi trebao da bude mobilan<\/li>\n
    • ubacite XML sitemap<\/li>\n
    • indeksirajte stranice sajta<\/li>\n
    • elimini\u0161ite duplirani sadr\u017eaj<\/li>\n
    • podesite savr\u0161ene redirekcije za broken links<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Ne tako davno najva\u017enija je bila lokacija va\u0161e prodavnice. Ukoliko ste posedovali dovoljno finansijskih sredstava, pa i sre\u0107e, uspeliste da… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nKako SEO optimizacija mo\u017ee popraviti polo\u017eaj odli\u010dnom sadr\u017eaju koji nije ba\u0161 tako dobro rangiran? - Skockajte bud\u017eet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skockajtebudzet.rs\/?p=642\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako SEO optimizacija mo\u017ee popraviti polo\u017eaj odli\u010dnom sadr\u017eaju koji nije ba\u0161 tako dobro rangiran? - Skockajte bud\u017eet\" \/>\n<meta property=\"og:description\" content=\"Ne tako davno najva\u017enija je bila lokacija va\u0161e prodavnice. 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